Hoover secures Best New Product award for SDA appliances at the ERT Awards 2023

Hoover is delighted to announce that it won the Best New Product award for SDA Appliances for the Hoover HL5 vacuum cleaner at the ERT Awards held at the Grand Connaught Rooms in London on 9 November.

Hoover, the leading home appliance brand whose head offices are in Birchwood Park, Warrington, accepted the award in front of 140 guests at this industry-leading event. The awards bring the whole industry together and it is a chance to network with the very best in the industry.

The Best New Product Award recognises a product that is a leader in the field of vacuuming. Editor of ERT magazine, Jack Cheeseman, said: “Massive congratulations to Hoover for winning the Best New Product – Small Domestic Appliances category for the HL5 Upright Pet Vacuum Cleaner!

“It’s very well deserved. The HL5 was very popular in the retailer voting process this year. Having used the HL5 myself I have to say I was impressed with its functionality and versatility; now also a pet owner, the anti-twist brush head is a winner for me!

“During these quite challenging times, manufacturers and retailers must work closely together to provide genuinely useful products, plus convenience at every step of the shopper’s journey to ensure they return to spend again in the future. And that is what the ERT Awards is all about – celebrating some of the most forward-thinking businesses and products in our sector and recognising their success.”

The awards ceremony was a huge success this year. Mr Cheeseman added, “What a fantastic day we had at the ERT Awards this year! Thank you to Hoover and Haier for attending. Everyone looked like they let their hair down and had a lot of fun, which was amazing to see!”

Antony Peart, Director of Brand & Communications, UK & ROI, commented: “We are absolutely thrilled to have won this award. It really is a testament to the hundreds of people behind the market-leading brand.”

For more information about Hoover: www.hooverdirect.co.uk