It’s great news for Hoover Candy, occupier at Bridgewater Place as it’s parent company Haier moves up 21 places to become 68th in the ‘BrandZ Top 100 Most Valuable Global Brands 2020’.
Furthermore, Haier – which grew this year by $16.3 billion – was the only brand to be included in the ‘IOT Ecosystem’ category, recognising the importance of this emerging trend, particularly throughout the Covid-19 pandemic.
The ranking — drawn up annually by WPP and his consultancy and consumer insights agency Kantar — was announced on 30 June, and is the only one to incorporate consumer opinions within the values, making it a fundamental barometer in the evaluation of brands.
The infrastructure and the availability of solutions designed to achieve “Zero the Distance to the Consumer” is supported by Haier’s strategic approach, built around the “Rendanheyi” model, which aims to encourage each employee to maximize their personal contribution by creating maximum value for customers and consumers, with the intent to put the user experience before products and give priority to the concept of ecosystem.
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