01925 851536 | info@birchwoodpark.co.uk

< Back to News

Haier appoints Nisha Katona as a brand ambassador

Haier, the No 1 Global Major Appliance brand for the 13th consecutive year*, is thrilled to welcome Nisha Katona MBE as its brand ambassador. It will see the popular tv chef and restauranteur promote Haier’s award-winning appliances whose mission has always been to place its customer at the heart of everything it creates.

This partnership will see the food expert and author promote Haier’s products across its portfolio of connected ovens, hobs, hoods refrigeration, and wine banks.

Nisha Katona will front campaigns across PR, advertising, competitions and events. She will also feature in social media imagery and video content that will be created for these campaigns.

Katona said, “My mission is to enrich lives. I’m looking forward to continuing to do this by partnering with Haier, such a well-known and respected leader in its field. Helping people discover their capabilities using Haier’s products is something I’m really looking forward to doing.”

Haier recently launched Series 2 & 6, ranges of ovens, hobs and hoods. These new Built-in ranges offer tailor- made solutions for the modern home that combine the best of premium technology to deliver a more intelligent and efficient way of cooking.

Jim McEwan, Chief Commercial Officer UK & Ireland said, “This is the fusion of two strong leaders in their respective fields. We are proud to begin this relationship with Nisha who will bring our appliances to life and showcase them in the passionate way that she brings to everything she does.”

From Cooking to Amazing. Discover more about Haier and their range of products here

* Source: Euromonitor International Limited 2022.