Innovative home appliance brand Candy has launched a 3-week brand awareness campaign on Heart FM radio, which includes a £1,000 prize ‘sweetener’ for Heart FM listeners in the North West and West Midlands.
The three-week radio campaign combines 116 adverts, 35 promo trails and 7 live reads with an online competition giving two listeners of Heart North West and West Midlands the chance to win £1,000 cash plus a Smart Candy RapidO A rated energy efficient washing machine each.
The campaign will promote Candy connected laundry, cooking and cooling products with a focus on energy-saving.
“We’re delighted to be launching this Heart FM campaign in our heartland,” says Antony Peart, Director of Brand and Communications UK & ROI at Haier Europe, parent company of the brand Candy whose UK HQ is in Warrington, Cheshire.
“Heart Radio is one of the leading UK radio stations and We’re looking to raise awareness of our affordable, connected, energy-efficient and easy-to-use Candy home appliances, support local retailers, and give consumers the chance to find out more about the benefits of the Candy Freestanding and Built-in ranges. And of course, giving them the chance to win a cash prize too!”
“The Candy brand is all about adding value by simplifying your life with smart products that deliver performance with efficiency; and is a perfect fit for Heart’s core audience of 25–44-year-old listeners. We’re excited to be bringing this message home with Heart FM this Spring,” concludes Peart.
In addition to the three-week radio campaign on Heart FM, Candy is also running a live digital advertising campaign and competitions on Facebook and Instagram @candyappliancesuk.